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In high-end brand product planning, every new product is more than just a commodity; it's an expression of a lifestyle. DERRY LEISURE understands this, and in every custom project, we strive to transform our clients' brand concepts into tangible products that consumers can touch, experience, and love.

Today, we present a case study of a round lounger custom-made for an international high-end home furnishing brand, showcasing the entire process from design draft to finished product.

1. Design Blueprint Inspired by Brand Concept

In the early stages of the project, we conducted in-depth discussions with the client team about their brand identity and target audience. They wanted this lounge chair to be versatile, suitable for various occasions—pool parties, balcony sunbathing, lawn lounging—while maintaining the brand's hallmarks of elegance, comfort, and durability.

Based on this, DERRY LEISURE's designers created a 3D rendering. The high, semi-circular backrest provides comfortable support, while the large, circular seating area allows for multiple people to relax. The side handles and built-in cup holders are both practical and convenient for outdoor use. The use of striped textured fabric echoes the client's brand's natural, relaxed aesthetic.

2. Finished Product: Details Create Quality

After multiple rounds of meticulous refinement, the finished product perfectly captures the design's form while further enhancing its quality.

For this recliner, we used a thickened PVC liner paired with high-strength sun-protective fabric. The delicate vertical grain of the outer surface creates a discreet yet elegant effect, while also offering excellent anti-slip and abrasion resistance. The precisely calculated backrest curve ensures comfort for both a semi-reclining nap and a seated conversation. Thanks to DERRY LEISURE's sophisticated production system and supply chain management, from final product design confirmation and sample confirmation to mass production, the product successfully passed quality inspection and was shipped to the client on time.

Compared to the design, the finished product features a more subdued and restrained color scheme. The fine brown stripes not only blend harmoniously with the natural environment but also perfectly align with the client's premium brand image.

3. Market Feedback - The Power of Customization

After its launch, this round lounger became a summer star product for the client brand. It was not only a huge hit at pool parties and camping events, but also won the hearts of high-end home furnishing customers with its elegant appearance. Customers commented: "The DERRY LEISURE team not only understands design, but also knows how to turn brand concepts into a best-selling reality."

4. Customization Empowers Brand Warmth

For DERRY LEISURE, customization isn't just about meeting functional and aesthetic needs; it's about imbuing the product with a brand soul. In this round lounge chair, we combine comfort, durability, and aesthetics, ensuring the client's brand philosophy is conveyed through every consumer experience.

At DERRY LEISURE, every customization is an upgrade to brand value. From conception to design, from proofing to mass production, we utilize high-standard craftsmanship and efficient delivery to transform client concepts into market-recognized products.